Cognitive Media Analysis on Assessment
November 01, 2012
MOIRA O’NEIL, NATHANIEL KENDALL-TAYLOR, AND TIA REMINGTON-BELL
This report from the Frameworks Institute’s Core Story on Education Project analyzes and identifies media frames regarding assessment. The report finds that media coverage typically equates assessment with standardized testing, associates assessment with teacher accountability, and associates education reform with the need for improved student test scores.
The idea that teachers are professionals who use evidence derived from multiple assessment tools to improve the quality of their teaching is a vital message to communicate in order to structure a more complete narrative around assessment.